Betgr8 Transforms Nairobi into a World Cup Entertainment Hub: “Hakuna Kulipa Tax” Delivers Tax-Free Thrills & Unforgettable Fan Experiences

Nairobi, Kenya – As the football world unites for the biggest tournament on earth, Betgr8 has elevated Kenya’s World Cup experience to a whole new level, turning the capital into a vibrant entertainment and sports tourism destination. Local and visiting football fans now have every reason to celebrate during the 30-day World Cup Bonanza. At the centre of the excitement is Betgr8’s refreshing “Relax, Tax Tumesort” campaign, which promises punters a truly rewarding, tax-free betting experience while they soak in the electric atmosphere of the tournament. “Finally fans have something real to smile about when placing bets,” declared Jimal “Roho Safi” Mohamed, Betgr8 CEO, during the spectacular grand launch at Uhuru Park Grounds. “This is a genuine win-win that benefits our customers and the entire experience. We want every football lover in Kenya to enjoy the tournament to the fullest.” The launch turned Uhuru Park into a pulsating festival of football, entertainment, and culture. Families, friends, and fans from all generations gathered for funfair rides, live music performances, interactive gaming zones, influencer-led challenges, and high-energy social media activations. Giant screens brought the World Cup Opening Ceremony and matches to life, creating one of Nairobi’s most memorable viewing experiences and positioning the city as a premier destination for sports tourism. Adding extra sparkle to the celebrations was a exciting partnership with mobility company Spiro, which saw lucky fans winning sleek electric motorbikes and other fantastic goodies. Raymond Kitunga, Spiro Deputy Country Head, highlighted the synergy: “This partnership reflects our shared vision of creating memorable, innovative experiences for consumers through community engagement and great entertainment.” With major sporting events now key drivers of tourism and brand experiences, Betgr8 is leading the charge by blending value, transparency, and world-class entertainment. As the tournament continues, fans across Kenya can look forward to more community watch parties, fan activations, creator-led experiences, and digital engagements that celebrate the beautiful game while boosting local hospitality and tourism. Whether you’re a die-hard supporter or simply chasing good vibes, Betgr8 has made this World Cup season a perfect excuse to visit or stay in Nairobi for an unforgettable mix of sport, entertainment, and celebration.